You know CSS is mainstream when…

I’m a little behind on my reading (and posting) but work has been busy and taking time off for SXSW didn’t help things. I found myself reading the February issue of How while I ate my lunch today. February was the issue on typography. I was surprised to find an article on web typography but even more surprised by what it wrote:

Of course, you can create text as a graphic using any font in your arsenal. The drawbacks to this tactic are that it’s not easily changed later, it can’t be copied and pasted with other text on a page, it doesn’t scale in size when the user chooses a different default font size for the browser, and it’s not accessible to people with visual impairments who use text-speaking devices. The benefit, however, is that the text you create in Photoshop appears exactly as you want it to appear, with your font of choice and any graphic effects or other visual stylings.

Now, there was a little bit of FUD there about the screen readers (text-speaking devices). If you provide the text in an alt attribute for the image it will be perfectly accessible. However, I found it amazing that a magazine for designers, primarily print designers, would be so astute as to point out all of the failings of using images for text.

Later in the article was another paragraph, this one about Flash:

When designing Flash projects, most of the same typographical rules mentioned above still apply; you’re simply gaining the freedom to use whatever font you like. However, Flash isn’t nearly as accessible as HTML, and certainly not as flexible as CSS if you want to change the appearance. Frankly, waiting for Flash animations to load can be annoying to site users, even those with broadband internet connections.

Steering designers away from Flash because of accessibility and load times? I’m not religious but Hallelujah! I take this article as a sign of the maturity of the online design community, our tools and our pool of knowledge. We’ve come a long way in the last 10 years and pieces like this give me hope for the next 10.

James is inside my head

I don’t know how he did it but somehow he managed to steal this list straight out of my brain. Sure he added a few things like move to New York and picking up music again, but it’s basically my list. Compare:

  • Start drawing (both offline and with a sweet pen tablet)
  • Write those stories I keep starting (and participate in this year’s National Novel Writing Month
  • Look out for myself (okay I’m stealing that one from him)
  • Stay in better touch with my friends — and get out more
  • Practice my Spanish*
  • Design more and code less — including designing some t-shirts
  • Start blogging about things I’m passionate about (design and the web)
  • Redesign my site — I’m using someone else’s design!

See? Same damn list. He might have tried to customize it a bit to “make it his own” but we all know the truth. James Craig reads minds. I don’t know if he has to get close to you to do it, so I want to make sure I get these out now:

  • Finally create my web-based cartoon — it’s been six years
  • Start a t-shirt company (hey, everybody else is)
  • Create some sweet WordPress plugins:

Okay, it appears that Structured Blogging is way ahead of me on the whole microformats-for-WordPress thing, so I’ll have to check that out.

* This one is major since my wife’s family doesn’t speak English and we visit them several times a year. I would also like to learn German since my own extended family doesn’t speak English either. As it stands right now I can’t communicate with her family or mine.

Fanboy Numero Uno

I’m normally a “play-it-cool” kinda guy. I don’t like to fawn over people or even go out of my way to meet them. They’re just people. And if they’re well-known people they probably already have enough of that going on and wouldn’t mind a little bit of personal space.

But a combination of fascinating people, one day after another of free booze (top shelf stuff too!), and a lot of really interesting discussions combined to push me past the bounds of propriety.

Did Matt Mullenweg need to hear me tell him that I make money off of his product that he gives away for free? Probably not. Did Tantek çelik need me stalking him for 20 minutes to take a picture ? Definitely not. (I was really just sitting two rows behind him and trying to get a shot when he turned his head.) Did the guys who make Red vs. Blue need me to take advantage of their open bar tab? Well, that one’s their own fault.

I’m slowly recovering from SXSW Interactive, which ended last night. I’ll (hopefully) post more on it once I’m a little bit caught up on work. Like it does every year, it has left my head bubbling over with ideas.

SXSW Panel: Dogma Free Design

Random notes from the panel which is still ongoing. Maybe I’ll liveblog!

  1. Web design should be controlled by designers
  2. AJAX is the future of the web
  3. Every big company should have a usability lab
  4. All web apps require ethnographic research
  5. 99% of Flash is BAD

The above are all DOGMA. Forget it. Let’s talk about the direction we need to be going. –Dirk Knemeyer

Savant
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. –Steve Jobs, Apple

Scientific Method
Introduce cautious, well-measured changes and introductions of new features and products. [...] UI is a science not an art. –Marissa Meyer, VP Product, Google

The above pair of quotes were presented on a slide

Hey, I’m am liveblogging [Update:]

Grossman is talking now: discussing how usability testing can be taken to extremes and become dogma. It reminded me of a common theme today for the smaller businesses that are creating beautiful products that work well. Amazingly they have product release cycles measured in days or, in some cases, hours! (I can’t even conceptualize that.)

They pointed out something that has been obvious to me for years: Amazon has a horrible interface. Yet they do a ton of usability testing and A/B testing for any change they make to their site. A/B testing is like comparing McDonald’s burgers with mayo to McDonald’s burgers with mustard (analogy stolen from one of the panelists). At some point a radical change is required to move forward with the design of the site or product or whatever.

Of course the example of good usability testing is the Apple iPod product line which also popped up on a slide.


Conventions are a useful thing. Jakob Nielson is not. (That one is my own.)


The Leadership Triumvirate

  1. Ideation
  2. Communication
  3. Implementation

Design normally comes in at the implementation stage as the production part of the product assembly line. It should start after the initial idea stage (design as communication is a strategic value add).

“He who can define the problem can define the solution.” –Goto


Really neat process map by Wroblewski:

http://www.gotomedia.com/goto/lifestyle/process/

SXSW Update

Flickr photo stream

I’ve temporarily added the Flickr Flash app to display my SXSW photo stream below the menu on this site. Temporary because I don’t like the Javascript implementation but I don’t have time to put up anything else right now.

Microformats presentation by Tantek Çelik

I saw these applications on Jakob Heuser‘s laptop and thought they were cool:

Textmate (Text Editor for OS X)

It first grabbed my attention because Jakob had edited his color schemes to be colored text on a black background. Silly reason I know but it took me back to my days of programming MUDs back in college.

The functionality took me back too. It was the best of both worlds with the syntax highlighting and robust features of a GUI editor and the aliasing system of Linux. I’m not saying I’m going to replace my BBEdit, but I’m definitely going to play around with Textmate.

Adium X (Messenger for OS X)

I have no idea about this one but it looked interesting and I saw it at the same time that I saw Textmate, so I want to check it out too.

SXSW Panel: Beyond Folksonomies – Knitting Tag Clouds for Grandma

This panel defined folksonomy and the current state of tagging. During the course of the conversation there were a few suggestions on ways to improve upon the current state of affairs, which is what the panel was really about. I wanted to expand on that part of the conversation.

It seems to me that every time a cool new technology or idea comes around, we jump on the bandwagon with such enthusiasm that we leave behind everything that came before. When the discussion repeatedly turned to letting non-power-users rely on or draw from the knowledge of the group, either in the form of automatic tagging or keyword suggestions, people questioned how any one person could rely on the opinions of another. While I agree that no system is perfect (systems are, after all, created by imperfect humans), it seems to me that we’ve been developing methods of quantifying trust for a long time.

When I buy something on eBay I’m reasonably assured that I’m buying from a reputable seller. The same goes for opinions on Epinions. Does anybody remember when Epinions was the cool new kid that would empower the masses? I still use the site when making purchasing decisions. For that matter, look at any peer-to-peer network.

Simple ideas tend to be the best ideas. That’s my corollary to Occum’s Razor. Simple methods of user ranking can create a trust mechanism that would allow novice users to rely on the wisdom of experts. This could easily allow for experts in specific areas (Jazz was mentioned during the panel).

I want to repeat one suggestion that was brought up during the panel: tagging should be incorporated directly into the browser (and operating systems). Regular bookmarking should take advantage of tags. This should not replace categorization but rather be offered as an option to it. Just because you think it is better doesn’t mean it has to replace something people have already learned to use. There is something to be said for the efficiency of knowledge already learned.

That suggestion led directly to something that I have not heard mentioned by anyone despite it being extremely obvious. In fact, it hadn’t occurred to me until the panel. Tagging has been around since the early days of the web. It has been done by the experts in each subject area and it has been done to a vast quantity of what is out there. I’m talking about keywords. Remember meta-tags?

Why has nobody created a bookmark plugin or web utility bookmarklet that automatically includes meta-data with the link URL? This should be automated in every browser and bookmarking website and, at the very least, include the two most common meta-tags: description and keywords. Relying on past lessons learned: bookmark searching should be able to very easily include or exclude metadata in order to deal with keyword spamming (there we go re-using past knowledge to enhance the trust of the system…).

I’ll leave off there. Hopefully other attendees (and the panelists themselves) can offer more suggestions or point out the flaws in mine. The evolution of ideas is best accomplished through collaboration.

Related Links:
Panel Listing on SXSW
Beyond Folksonomies (great resource page)

Countdown: One Day to SXSW

SXSW Interactive is just over a day away. It’s my favorite time of the year. Even better than Christmas.

Great article up on Salon right now called I, Nanobot. Definitely worth a read.

I just saw a great Twilight Zone. One of the old black and white ones. Man, I didn’t realize how much better they were than the schlock they put out in the color series. I saw two great episodes really, but the second one resonated more. The all powerful state, which banned books to limit knowledge, decided if people were obsolete or not. Obsolete people were executed. The obsolete person, a librarian, got his revenge on the state by getting his judge executed as well. What’s good for the goose…

This post was written at 1 AM but due to a power shortage wasn’t posted until morning. (I only mention that so that people don’t think I sit around in my underwear watching old Twilight Zone episodes on a workday morning.)

The Usability of Multiple Columns

On a mailing list the following question was asked:

Does anyone have links to any usability studies comparing 2-column layouts (1 column with navigation + ancillary information, 1 column with content) against 3-column layouts (2 columns with navigation + ancillary information, 1 with content)?

As an independent web developer I don’t get to do usability studies for my websites. I have to rely on published studies and common sense. That’s okay: most small businesses can’t afford usability studies but they can, and should, have the best website they can afford.

The question piqued my interest so I did a quick Google search for “web design usability study two-column three-column“. The first result led me through a virtual wonderland of usability studies that provided a lot of really interesting information:

Is Multiple-Column Online Text Better? It Depends!

Large high-resolution displays can now have resolutions of over 1900 pixels, resulting in extremely long lines of text. One way to resolve the problem of very long text lines is to divide the text into multiple columns, thus decreasing the width of each individual line. Some sites even allow users to customize pages into one, two, or three columns…

Effects of Link Arrangement on Search Efficiency

Results indicate that column treatments of a large numbers of links has an effect on search time. – This statement could imply that if the designer is given no choice with regards to page depth, that no tested improvement can be made on the search time. In other words, nothing shows that arranging many links in particular formats is going to generate lower search times, so choose the best one from a design point of view.

I found this study to be particularly interesting because it determined that users were able to find links quicker when they were spread across multiple columns whereas I would have expected people to more easily scan a single vertical list.

What is the Best Layout for Multiple-Column Web Pages?

An important issue regarding the physical layout of a web page is the use of space or in this case, how the contents of a web page should be placed within the confines of a window. Web designers have dealt with this issue by using several different methods…

This study found that fluid layouts are preferred by users. Left justified layouts (fixed to the left of the window) are least preferred. None of the tested layouts caused a significant difference in usability. Unlike the previous study regarding link columns, the results of this study are exactly what I would have expected.

Where Should You Put the Links? A Comparison of Four Locations

Online newspapers and journals, as well as many other types of informational sites, are invariably confronted with the question of where to place links associated with the online document. Currently, many informational sites place associative links below (as seen with CNN.com) or on the side of the document (as seen with techreview.com), while a shrinking number of sites embed associative links within their documents, such as scientificamerican.com.

This one studied link locations. Again, no significant difference in
usability based on location of the links. Users preferred links embedded in
the content. I’m with the users and, despite the findings, disagree on the usability aspect. Embedded links appear within a context. I know what they’re about and that makes them more useful to me.

Well that was embarrassing

Like I said the other day, I’m using a canned template that was created by somebody else (Denis Somar. I don’t want to knock the template in any way, on the contrary, I picked it because I liked the look. As I also mentioned the other day, it’s not exactly valid XHTML (although I think Denis made a good faith effort here).

At any rate, I figure the design will work until I have some time to create my own. The previous design wasn’t so much a design as it was an experiment in creating a WordPress template.

Why am I repeating so much from the previous post?

Because I just found out that in IE6/PC the content was way down below the menus in the sidebar which means ~75% of people visiting my website may have thought there was no content. Oops.

The lesson here is to never assume that something you didn’t make yourself is going to work as advertised. (You would think I would know this already having grown up in a Microsoft world.) It’s also entirely possible that I made a change somewhere the caused the problem as well, even though I didn’t touch the code for the main divs.

When Good Interfaces Go Bad

I had been wondering why I read Daring Fireball for about a week now when this post popped up in my news reader: iLife ’06 From the Perspective of an Anthropomorphized Brushed Metal Interface.

If you’re not a designer and you don’t use Apple products, it might not be that funny to you. If you are a designer and/or you use Apple products, try not to spew whatever you’re drinking all over your keyboard. Especially if it’s a laptop. That can really damage it…

Lightbox JS

Been a while since I posted anything because I’ve been “re-educating” myself to focus on design, web design, and web development instead of politics, politics, and politics.

Today, my RSS reader popped up with a quick note about Lightbox JS. This is a cool, simple, and standards-compliant script to “pop-up” images without using a pop-up winndow or leaving the page. It was written by Lokesh Dhakar and he explains it, with examples, much better than I can. I just want to add that it took me less than two minutes to install the script on my site and implement it on my desktop art page.

The coolest PHP plugin ever

Okay, maybe I’m overdoing it a bit. It depends. Have you ever needed to pull complex data from a media file? Maybe the ID3 data? Maybe the width and height so you can display the object properly?

Then check out this getID3 script.

This thing is flat out amazing. I used it to get the width and height of a Quicktime movie that I needed to embed into a web page. Because it was for a site where people would be uploading a bunch of different media files and because I couldn’t rely on them to know the width and height of every file, I needed to get the information on the fly.

What it gave me was a wealth of information above and beyond just the width and the height. Here, for your viewing pleasure, is the array it returned (minus a big chunk of nested variables that, to me, looked like random data spit out by an overzealous loop):

$obInfo = Array (
[GETID3_VERSION] => 1.7.4
[filesize] => 7828770
[avdataoffset] => 9758
[avdataend] => 7828770
[fileformat] => quicktime
=> Array (
[dataformat] => quicktime
[codec] =>
[sample_rate] => 22050
[channels] => 2
[bits_per_sample] => 16
[lossless] =>
[channelmode] => stereo
[streams] => Array (
[0] => Array (
[dataformat] => quicktime
[codec] =>
[sample_rate] => 22050
[channels] => 2
[bits_per_sample] => 16
[lossless] =>
[channelmode] => stereo
)
)
) [video] => Array (
[dataformat] => quicktime
[resolution_x] => 360
[resolution_y] => 240
[codec] => Sorenson Video
[bits_per_sample] => 24
[lossless] => [pixel_aspect_ratio] => 1
[frame_rate] => 15
) [tags] => Array (
[quicktime] => Array (
[title] => Array ( [0] => PrizeWhores Trailer )
[author] => Array ( [0] => Jenn Garrison )
[copyright] => Array ( [0] => Jenn Garrison )
[information] => Array ( [0] => www.prizewhores.com )
)

) [comments] => Array ( [language] => Array ( [0] => English ) )
[encoding] => ISO-8859-1
[filename] => pwtrailerqt.mov
[filepath] => /path/to/files
[filenamepath] => /path/to/files/pwtrailerqt.mov
[mime_type] => video/quicktime
[quicktime] => Array (
[time_scale] => 600
[display_scale] => 1
[video] => Array (
[resolution_x] => 360
[resolution_y] => 240
[codec_fourcc] => SVQ1
[codec_fourcc_lookup] => Sorenson Video 3
[codec] => Sorenson Video
[color_depth] => 24
[color_depth_name] => millions (24-bit color)
) => Array (
[codec] => [sample_rate] => 22050
[channels] => 2
[bit_depth] => 16
) [comments] => Array (
[title] => Array ( [0] => PrizeWhores Trailer )
[author] => Array ( [0] => Jenn Garrison )
[copyright] => Array ( [0] => Jenn Garrison )
[information] => Array ( [0] => www.prizewhores.com )
) [free] => Array (
[name] => free
[size] => 1040
[offset] => 8702
) [wide] => Array (
[name] => wide
[size] => 8
[offset] => 9742
) [mdat] => Array (
[name] => mdat
[size] => 7819020
[offset] => 9750
)
[encoding] => ISO-8859-1
)
[playtime_seconds] => 146.81333333333
[bitrate] => 426065.49813823
[tags_html] => Array (
[quicktime] => Array (
[title] => Array ( [0] => PrizeWhores Trailer )
[author] => Array ( [0] => Jenn Garrison )
[copyright] => Array ( [0] => Jenn Garrison )
[information] => Array ( [0] => www.prizewhores.com )
)
)
[playtime_string] => 2:27
)

What it takes to be an Entrepreneur

I’m not talking about specific things you need to do with regards to marketing, structuring your business, or any of that stuff. I just wanted to take a look at what it takes to run your own business. What the “right stuffâ€? is.

I quit my job at the end of May. I took a two week vacation and then I went to work on my own business. As a web developer, I had to build my own website. As an entrepreneur, and a one-man shop as is frequently the case for the budding entrepreneur, I had to write my own copy, brand myself and market myself. When businesses responded, I had to sell myself and then close the deal.

The first month-and-a-half was spent on creating my image and the website (Studio Green) to go with it. I didn’t start soliciting business until around the beginning of August. When I quit my job I had no clients, no business plan, and no actual company. It was a huge leap of faith.

That brings me to the first requirement for a successful entrepreneur: balls. Cajones. You can call it by another name, but what it comes down to is that it takes a certain kind of person to toss the dice knowing that they’re gambling with their financial future.

For some people, like myself, there is almost no other choice. We don’t take orders well. I have a great deal of respect for the military, my father and step-father were both in the Air Force and my brother served in the Army, but I can guarantee you I would have been dishonorably discharged. It isn’t in my nature to follow blindly where others lead.

That I’ve only been fired once in my professional history is, quite frankly, amazing. There have been times when I would have fired me, had I been my own boss. This is a great place to point out that this article isn’t meant to be self-aggrandizement. Yes, on the one hand I have confidence, but I’ve also just pointed out that it cuts both ways. Having issues working under someone else can cause, well, issues.

So along with balls you have to know who you are. You have to be able to recognize both your strengths and your weaknesses. I’ve always had a strong work ethic and been extremely well organized (I’m hardcore obsessive-compulsive), but it turns out I’ve become very used to having a guiding influence. Left entirely to my own devices, I’ve floundered a lot in the first months. What do I do today? At times I had so many things to do that my brain just shutdown and I did nothing. Other times, I felt like I was really on top of things and I allowed my brain to shutdown and I did nothing.

A startup cannot allow that to happen. So I’ve taken to making lists. Lists help structure my day and provide concrete metrics for me to measure progress by: I can cross things off my list and write down how long each one took.

Okay, so we have balls and self awareness. What else? Intelligence? It can certainly be an asset against your competitors, but it turns out it isn’t the end-all. In fact, most geniuses lead very average middle-of-the-road (and income) lives and are quite happy working for others and not taking big risks. Your average successful entrepreneur isn’t dumb by any means, but tends to be in the average for IQ. That makes sense to me. It can be very easy to over-think things end up not taking enough action or taking the wrong actions. Doing can be more important than thinking in some respects.

As with all of my posts, I tend to ramble from one item to the next without much organization. I’m not being graded (unless you count readership as a grade), and I don’t have time to edit my book reports. Again, doing is more important. So consider this my segue to the next qualification: curiosity.

Curiosity may be the single biggest requirement for an entrepreneur and it’s actually the impetus behind this post. I had the opportunity to meet with another entrepreneur today, to discuss a possible business relationship. During the course of our conversation, I had the opportunity to ask him questions about how and why he started his own business. How long he’s been an entrepreneur, why he chose his particular service or product (note: I’m being vague because his business isn’t pertinent to the discussion and because I don’t publicize what business I’m seeking), and other questions. He probably felt like he was the one being interviewed.

The one thing that stuck out was his curiosity for a broad range of things that covered the gamut of his business. He is curious about the aspects of running a business, about his product/service, about the technologies behind his product/service, those used to produce it, the mindset of the people involved, his clients, their mindsets, the interrelationship formed by all of these items, and more. He is a jack-of-all-trades, master of none. He has a broad understanding of each area, but not the deep understanding that comes from devoting oneself to that one thing.

Dreamers often drift from subject to subject and have a broad range of interests. If you can turn a dreamer into a doer, you would have an entrepreneur. We have too much curiosity to sit still and do the same thing every day. But dreamers typically lack the energy and will, that’s why they are dreamers.

And that will be the last requirement to go on the list: energy. Under the self-awareness category, I have to admit that this is my weak point. Entrepreneurs are out pounding the pavement, shaking hands and kissing babies. Okay, that’s politicians, but take away the baby part, and you have an entrepreneur. They go wherever they have to go and do whatever they have to do to be successful. They have boundless energy, they are social creatures, and they thrive on challenges.

Me? I’m practically a hermit. That wasn’t always the case. When I was single and all of my friends were single, I went out all the time. But I was looking for something other than business. Now I’m married and I don’t have to go looking for love in all the wrong places. My friends, for the most part, are also married. These days I get out a lot less and I’ve gotten used to that. My sedentary lifestyle has had a crippling effect on my energy and drive.

That doesn’t mean I can’t be successful though. It means that I have an obstacle to overcome. All it takes is a little strategy, like making lists so I always have something to do. In my case, it means not networking through the local chamber of commerce and various local networking groups. I find them boring and stale and I have nothing in common with the other people there. (The ones I’ve been to were almost universally an older, more sedentary crowd with businesses that were decades, if not generations, old.) My time is much better spent hanging out with designers and artists.

The services I provide are split pretty evenly between designing and programming and I much prefer hanging out with the artists than the programmers. I found plenty of places to hangout, both virtually (Deviant Art) and in the real world (AIGA, Meetup.com). It turns out that a lot of designers have no designer to build websites for their clients and need to subcontract.

I don’t go to meetings or hang out at these places to solicit business. I go there to socialize, have a good time, relax, talk to my peers, and to just get away from my desk and my computer. But I recognize the business potential that also exists. I make sure I always have business cards available and I give them out to everybody. Networking and soliciting business is something you do 24 hours a day, seven days a week. That’s why being an entrepreneur takes so much energy: because you are always on the clock. What makes it bearable is that you get to pick what that is that you’re clocking in for. Pick something you love and you’ll be alright.

Your strengths and weaknesses will be different than mine. But if you can take an honest look at yourself and know what your strengths are and what your weaknesses are then you can play to your strengths and find solutions to your weaknesses. You just have to have the balls, the curiosity and the drive to do so.

Zen Templates and Client Blogging

There are a lot of topics in the web development world that come around every so often like clockwork. Usually it’s a “how do I do this?” question from another newbie for the umpteenth time on a list you’ve been a member of for five or six years. Sometimes, it’s a higher-level discussion about “where is the web going?” I suspect the newest discussion that will ebb and flow will be about the “Web 2.0.”

Then there are the meta-discussions that contain dozens of smaller discussions that also go around and around. The separation of style and content would be a meta-discussion. Originally it was just a regular discussion, but then it actually start happening and it spawned (or maybe it was spawned by) discussions about the semantic web. One of the conversations that further fractured from that regarded a standardized nomenclature for styles.

That is something I’ve thought about for a while for my own personal use. As a designer, I could create my own templating system akin to what they do over at CSS Zen Garden. I’ve even thought about using the Zen Garden HTML template and seeing how well I could adapt it to my customers’ websites. Taking it a step further, I thought about using the Zen Garden HTML template to develop WordPress themes and seeing how well I could adapt those to my customers’ websites. Sounds crazy doesn’t it? It might be.

It’s entirely possible that, in many instances, such applications wouldn’t be the best solution for a client. In those instances, the solution would have to be abandoned in favor of a better one. But, in other instances, it might work out great. For that group, a common set of solutions would exist which would improve my workflow and turnaround time. As an independant web developer that would improve my bottom line.

More altruistically though, it would also allow me to apply that common set of solutions to give back to the community by creating templates. I know that doesn’t sound like much, but hear me out. Each template could be put up on CSS Zen Garden as an example of what is possible and at the same time could be used as an actual WordPress Theme. People use blogging tools like WordPress because it lowers the barrier to entry: they can self-publish on the web without having to learn how to write XHTML, CSS, and PHP code. They don’t have to create their own .htaccess files to make their URLs more human (and machine) readable. In as little as five minutes they can be up-and-running with a robust content publishing/management system and all they have to do is put their content out there for the world to read.

You might think this is a bad idea since, let’s face it, most content will be utter schlock, but that’s ok. You don’t have to read it. Blogs are the harbinger of the Web 2.0. The web as a two-way medium. I post something that, like this very post, is only read by a handful of people, half of whom probably know me in “real life.” But they can comment on my post and I can comment on their comments. It’s the web as a two-way communications medium, not just me pushing content out there and you can like it or shut up–or both.

Putting out templates that could be used by people to help them communicate their message to a wider audience, when they might not otherwise have been able to communicate their message at all, is a great thing. Besides, as a designer, it’s the best contribution I can make to the blogging community. As a WordPress user, I feel a certain obligation to give back for what I’ve gotten.