If you have a website you should be keeping track of who’s visiting it and what they’re doing while they’re there. Google Analytics is a great tool for doing just that. If your site is built with WordPress, like mine is, you can also install a plugin like Site Stats, which will create a new page for your dashboard full of useful information like:
- Who is sending you traffic (referrers)
- Which posts and pages are the most popular
- What search engine terms are leading people to your site
- What sites are linking to you
If you want to grow your audience this is essential information to have.
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