Okay, this isn’t actually a reader question. It’s a question from a friend of mine and I thought it would be worthwhile to share my reply:
Chat, do you know anyone who consults with small businesses on how to make their website make more money for them?
The key to viral (or social) marketing is to make it easy for your users to help you. To do that, you need to give them the tools to help you. And to do that, you probably have to put a little bit of thought into what the best tools are.
Over at Spiceworks we have a user group called Spread Spiceworks. It’s grown organically over time and I thought I’d share some of the tools we’ve created to help our users evangelize us.
Looking to hire a web designer or developer in the Austin area? Are you a web designer or developer looking for work in the Austin area? I’ve posted a few helpful resources after the jump.
If you have a website you should be keeping track of who’s visiting it and what they’re doing while they’re there. Google Analytics is a great tool for doing just that. If your site is built with WordPress, like mine is, you can also install a plugin like Site Stats, which will create a new page for your dashboard full of useful information.
If you’re being smart about your job search, you’re tailoring your resume and cover letter for each company you are applying at. If you’re really smart, you’re not making that obvious to the person receiving the resume and cover letter. This is a simple matter of how your organize your files on your computer.
I’m reading through resumes and cover letters, looking for freelancers to add to our pool of talent at Spiceworks. And most of the resumes suck. They are horribly designed. (Two pages in all caps, seriously? And you call yourself a designer?) As a whole they have terrible leading, headers, use of white space, suffer from poor font choices, and are riddled with typos, misspellings, grammatical errors, missing punctuation, inconsistent punctuation on lists, and on and on.