I’ve been participating in Project 52 for several months now and I’ve mentioned it a couple of times now. It’s a personal challenge done in a public way. The challenge is to write, to blog, at least once a week in 2010. In doing so, I’ve relearned a few things. Particularly, writing is hard and it takes time.
In an effort to learn a modicum of the craft, I’ve started paying attention to a few prominent copywriters and copywriting websites. I recently came across one titled “Why You Should Always Write Your Headline Last” by James Chartrand and I thought “Great, I do write my titles last!” Validation! But I’ve also found myself rewriting posts or, because I often lack the luxury of time, publishing posts that aren’t very well written.